I guess being a creature of habit is innate in us humans. If so, then why do we change things? Probably because we get bored. It’s one of life’s greatest oxymoron’s. I say change is excellent and although it may cause anxiety, it’s best to run toward it instead of away from it. Running toward change (or anxiety) actually reduces the anxiety and promotes growth.
I, personally, love all the changes Facebook is making. MZ is progressive, unafraid and moves things forward. I doubt Facebook will lose anyone because it’s where all their friends are and although we fight against change of any kind, we love it because we also get bored with the same old routine.
A few years ago every brand was clamoring to get on Facebook, Twitter, etc. Then their focus became building up their fans and followers, which has a double-edged sword because 1) your ego is no place for social media 2) if you are looking for an investor, book deal, etc, those on the other end are going to count how many fans/followers you have and judge you by it.
So how can you do both without making it about you? Well, for starters invest in Facebook ads and when people click on your ad, have them go to a landing page which requires them to like your page before they can see your content. Like I did here:
Now, the key is, once they “like” your page, you must give relevant content, which means you need to make it about THEM, not you. I get that – that is a hard pill to swallow because for the last 100 years marketing as been about you. Well, not anymore. So run into your anxiety and turn a profit.
Next, give relevant content (I realize I’m saying this twice. It’s THAT important). Now, I know I’ve talked about that a lot over the last couple of years and hopefully you’ve taken the ball and ran with it so you’ve already developed good habits. As Facebook launches their new Timeline, you will have to be clever and give even more relevant content than ever. If you don’t, your posts won’t show up on your fans’ walls because no one is interacting with them and yes, that will hurt you. So you can say, wait, but I have 1 million fans. If they’re not seeing your posts, what’s the point?
Walk the line of increasing your fan base by carefully targeting your demographics and give interesting, clever, funny, human content. Remember this: There is one thing we all have in common: a heart. Appeal to that and you will be relevant.
Go. Make it happen. And prosper. mm